Sales & Performance Partner — NL · BE · LUX
— Chapter 00

Sales built on connection. Grounded in trust , never in pressure .

Get to know me

A digital business card. The rest happens on the phone, in the shop, on the bike.

01 — Who

The man behind VeloLink

Portrait of Jasper Nijkamp

I am Jasper, the man behind VeloLink. I work in the cycling industry. It's my world, my passion, my craft. I live and breathe the sport, as long as I can remember.

I support brands, distributors, retailers and sales teams in their growth. Selling is part of what I do, it's what we all make a living from. But I'm convinced that lasting results don't come from pressure or chasing numbers. They come from meeting people as equals, building trust, and giving the conversation the attention it deserves.

I work independently. You'll find me in the shop, not behind a desk. And I choose the brands I represent with care. Not based on who offers the biggest contract, but on shared values: quality, durability, and reliability.

So when a retailer needs something from one of those brands, he knows exactly who to call. Me.

02 — What

What VeloLink offers

For brands & distributors

A trusted face in the field. One who understands the market from the ground up. Sales, market insight and relationship-building, all in one. Not an order-taker running on autopilot, but someone who sees where retailers are really struggling. That's where the growth lives, or where it stalls.

For retailers

A sparring partner who stands alongside you. Bringing industry knowledge, a carefully chosen portfolio of products, and no hidden agenda. Working together toward smarter selling, stronger relationships, and steady growth.

For sales teams & representatives

One-on-one coaching out in the field, where it actually matters. For sales reps juggling a broad portfolio with too little depth in any single brand to speak with real authority. This isn't a training course. It's a mirror, a coach and a colleague, all in one.

03 — Where

Where VeloLink operates

VeloLink works across the cycling industry in the Benelux: road, gravel, and MTB, and everything that rolls with them. From brands and distributors to specialist retailers, from sales teams to the rider who ends up on the bike.

The passion is cycling. The focus is quality. The approach is human.
04 — How

How VeloLink works

Selling is the means. Connection is the path.
Lasting results are the goal.

Equality

No hierarchy, no hidden agenda. Side by side, as partners.

Presence

Fully in the moment. No pressure, no script. Out in the field, not behind a desk.

Knowledge

A lifetime in cycling. That experience walks into every conversation.

Trust

The ground every partnership stands on. The reason results last.

05 — Contact

Get in touch

A phone call over a form, any day. Pick up the phone or drop me a line. Let's talk.